Web sports broadcaster deal gives life to corporate law landscape

Posted on January 7, 2009 13:17 by Andy Peters

Work in most areas of corporate law may be moribund, but not every segment is kaput. One active segment is venture capital investments in high-tech startups.Calvin Johnson

Consider the deal 2080 Media Inc. of Atlanta just made for a digital media company developed at Turner Broadcasting. 2080 Media of acquired PlayON! Sports from Turner last month for undisclosed terms. PlayON produces and distributes Internet broadcasts of untelevised college and high-school sports events. PlayON’s clients have included the Atlantic Coast Conference and Raycom Media.

Because of a variety of factors, tech startups actually thrive during economic downturns, said DLA Piper partner Jeffrey M. Leavitt, who was involved in the 2080 Media-PlayON Sports deal.

“Resources, like office space and salaries, are cheaper now,” Leavitt said. “Big companies are not really focused on research and development in this period. So, if you’re a startup developing some technologies, when the economy recovers, big companies will be looking to acquire the technologies they didn’t develop themselves.”

Amgen, Apple Computer and Microsoft all went through their incubation phases during economic recessions, Leavitt said.

2080 Media financed its deal for PlayON Sports partly through a $3 million fund it raised from local investors, Leavitt said. Leavitt and colleagues at DLA Piper, including associates Brian M. Gordon and S. Kiran Lingam, advised the fund’s lead investor, Imlay Investments Inc. and a second investor group, Noro-Moseley Partners

Another investor group, Buckhead Investment Partners, took legal advice from McKenna Long & Aldridge partner Michael J. Cochran and associate Bill C. Wainwright III.

Nelson Mullins Riley & Scarborough partners Donna K. Lewis and Brian S. Galison and associate Hemant D. Dutta represented 2080 on the acquisition of PlayON.


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Janet ConleyThe Deal Watch Blog is devoted to bringing you the latest news in business law in Atlanta, the Southeast and the U.S. The lead writer is Daily Report associate editor Janet L. Conley.

Janet L. Conley is an attorney who returned to journalism after practicing law with Akin, Gump, Strauss, Hauer & Feld in Washington and with the Georgia Legal Services Program in Atlanta.

During her tenure at the Daily Report, Janet, now the paper's associate editor, has covered law firm economics and management, business and federal courts. In 2007, she received the Georgia Associated Press Story of the Year award and the Atlanta Press Club’s Journalist of the Year award, both for small circulation newspapers, for "Green to Gold," a series of articles on how climate change will alter business and the law.

Janet has written for The American Lawyer magazine and the National Law Journal, among other publications. She also served as managing editor of GC South magazine.

Janet holds a journalism degree from Southern College and a juris doctor degree from the University of Pennsylvania. She lives in Decatur with her husband Mark Harper, also an attorney, and their three children.

She can be reached at jconley@alm.com.

Andy PetersThe contributing writer is Daily Report staff reporter Andy Peters.

Andy Peters has been a journalist since graduating from Furman University in 1992. A short list of the subjects he’s covered includes the Georgia state Legislature, the U.S. semiconductor industry, the Alabama-Florida-Georgia “water wars” litigation, the 1999 American Airlines pilots strike, Coca-Cola and PepsiCo’s battle to acquire the Gatorade sports-drink brand, indie rock music and high school football. Andy has written for Bloomberg News, the New York Times Web site, the Macon Telegraph, the Spartanburg (S.C.) Herald-Journal and the Atlanta Business Chronicle.

Andy has written the Deal Watch column for the Daily Report since March 2006. He was born in Chattanooga, Tenn. in 1971 and grew up in Ringgold, Ga. He lives in Decatur with his wife and two children.

He can be reached at apeters@alm.com.

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