BriteSmile teeth clinics nabs Pure Med Spa in bankruptcy sale

Posted on February 27, 2009 14:36 by Andy Peters

Smooth skin, meet stain­-free teeth.BriteSmile

After filing for bankruptcy protection last month, an Alpharetta-based spa chain that provides laser hair removal and Botox services reached a deal to sell itself for $25 million. The buyer is the operator of a chain of teeth-whitening clinics.

In the deal, BSML Inc. acquired Pure Laser Hair Removal & Treatment Clinics Inc. for $25 million. The deal was approved on Feb. 17 by U.S. Bankruptcy Court Judge C. Ray Mullins. The BSML deal was also approved in favor of a competing offer made by a rival laser-hair firm.

The lawyers advising the seller were Scroggins & Williamson partners Rob Williamson and Hayden Kepner and associate Ashley Ray. Durham Jones & Pinegar of Salt Lake City, Utah advised BSML. Parker, Hudson, Rainer & Dobbs partner Eric Anderson represented Pure Laser Hair’s senior secured creditor, AlterInvest Fund LP. Epstein Becker & Green associate Sharon Lewonski and senior counsel Annette Kerlin McBrayer advised American Laser Centers LLC, which made the failed competing offer to acquire Pure Laser Hair’s assets.

Pure Laser Hair operates the Pure Med Spa chain, which has locations in Chicago, Las Vegas, Los Angeles and other cities. BSML, of Boca Raton, Fla., runs BriteSmile Professional Teeth Whitening Centers, which has a location at Phipps Plaza in Buckhead.


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Janet ConleyThe Deal Watch Blog is devoted to bringing you the latest news in business law in Atlanta, the Southeast and the U.S. The lead writer is Daily Report associate editor Janet L. Conley.

Janet L. Conley is an attorney who returned to journalism after practicing law with Akin, Gump, Strauss, Hauer & Feld in Washington and with the Georgia Legal Services Program in Atlanta.

During her tenure at the Daily Report, Janet, now the paper's associate editor, has covered law firm economics and management, business and federal courts. In 2007, she received the Georgia Associated Press Story of the Year award and the Atlanta Press Club’s Journalist of the Year award, both for small circulation newspapers, for "Green to Gold," a series of articles on how climate change will alter business and the law.

Janet has written for The American Lawyer magazine and the National Law Journal, among other publications. She also served as managing editor of GC South magazine.

Janet holds a journalism degree from Southern College and a juris doctor degree from the University of Pennsylvania. She lives in Decatur with her husband Mark Harper, also an attorney, and their three children.

She can be reached at jconley@alm.com.

Andy PetersThe contributing writer is Daily Report staff reporter Andy Peters.

Andy Peters has been a journalist since graduating from Furman University in 1992. A short list of the subjects he’s covered includes the Georgia state Legislature, the U.S. semiconductor industry, the Alabama-Florida-Georgia “water wars” litigation, the 1999 American Airlines pilots strike, Coca-Cola and PepsiCo’s battle to acquire the Gatorade sports-drink brand, indie rock music and high school football. Andy has written for Bloomberg News, the New York Times Web site, the Macon Telegraph, the Spartanburg (S.C.) Herald-Journal and the Atlanta Business Chronicle.

Andy has written the Deal Watch column for the Daily Report since March 2006. He was born in Chattanooga, Tenn. in 1971 and grew up in Ringgold, Ga. He lives in Decatur with his wife and two children.

He can be reached at apeters@alm.com.

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